Corporate social responsibility (CSR) is important to many consumers in Europe so it is important to Enterprises as well. As a Company (or Enterprise) you should not look at CSR as aid and expenses but a way to invest while also benefiting society, especially where you are working or trading. We can help you develop and implement a sustainable long term CSR strategy looking at both the need in the society where you work and possible business reasons or benefits for your own Company. Some of the issues we look at;
Supply Chain – If you have a strong profitable supply chain of the goods you are interested in, you as a business will benefit. If you can help cooperatives and societies develop better supply chains that also lead to taking on more business, you will benefit but also create more value for the society as a whole.
Sustainable is long-term thinking – We are strong believers that a CSR strategy should focus on long term financial benefits for a Company whole helping communities or societies develop. Short term benefits are many times hard to identify but long term is easier. We mean that looking at long terms goals and value beyond a certain project is the right wat to identify long term financial results, or brand value. We want to build programs and CSR strategies that can last ten or twenty years from now.
Innovation – Modern manufacturing business have access to a lot of new innovations and an important part of a CSR strategy can be helping to introduce some of these innovation to cooperatives and producers you work with. More innovation, stronger and more reliable supply chains where you work can only benefit you as well doing business.
Employee engagement – Most people like to work with a Company that also do good and they can be proud of that Company. They want to be ambassadors and promotors of their own Company but they can also invest time and energy in CSR projects they feel passionate about. We want to include your employees as much as possible to best help you create your strategy for sustainability as well as better long term business. We want to activate employees in community service focused on the company’s CSR priorities, perhaps create programs for employees to also visit the places where you trade and do business.
Customer engagement – We feel it is important customers know and understand what you do within CSR as part of your business strategy and brand. Customers should know what development, quality and supply chain work you have done as part of your overall business strategy. If customers have a clear understanding of your brand, quality and CSR work they are prepared to pay a premium price for your products and service as customers can associate you and your brand with good quality as well as good business.
These are five first reasons why we feel companies should create and implement good CSR strategies and we are happy to help you create yours. Contact us today to discuss better business