Last week we could read that Coca-Cola has “swallowed” the Nigerian juice manufacture Chi. According to media in Sweden Coca-Cola has a 45% market share for soft drinks in Middle East and Africa but only 3,5% for fresh juices. Chi the second largest in the region with some 4,2% market share and now Coca-Cola estimate they will double their market share in the region, especially grow in fresh juices as they already strong in suger base soft drinks.
There was also recently a big deal here in Europe as the Chinese State owned company Chemchina acquired the Swiss company Syngenta, a leading agriculture company that focus on improving global food security. Important issue in China as we seen many security scandals but the question is why China and USA have to buy our best in Europe and Africa when they cannot create enough new innovations on their own? How can we become stronger on our own?
Here in Sweden or Scandinavia and in many other markets in Europe and in Africa, there is not enough domestic or regional market to really grow your business to be ready for a global business plan. In Africa we see the access to quality, organic grown fruit and vegetables, but not access to either domestic or international markets. There is a need for both market accesses but also process and packing industries to develop. Some of these ideas is part of a business model we created called Green Leaf, welcome to read more about it here.
We also see a need for joint venture and partnerships, before other big business may acquire you for low cost. Together with other you will be stronger and may achieve more. We can help you with those partnerships as we are a business consulting company that help companies establish themselves in new markets and we work with both the commercial and legal side of international business. We can help to identify and develop those partnerships and joint ventures. We focus on good partnerships between medium size businesses can can grow larger together.
Please don’t hesitate to contact us regarding how to grow your business, send your request to our e-mail