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Joint venture and partnerships, before you get eaten alive

February 8, 2016 By B-Open Nordic

Last week we could read that Coca-Cola has “swallowed” the Nigerian juice manufacture Chi. According to media in Sweden Coca-Cola has a 45% market share for soft drinks in Middle East and Africa but only 3,5% for fresh juices. Chi the second largest in the region with some 4,2% market share and now Coca-Cola estimate […]

Filed Under: Newsletter Tagged With: Business development, Joint ventures, partnerships

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